alive.cn

Glamabox

Commissioned five HK artists to promote Glamabox, a new gift box subscription service started by Lisa S. Each artist did two posts to Weibo and Facebook. First, an intro video about Glamabox and, second, to post a photo and a comment about the Glamabox they received in the mail.

Puma

To help Puma promote their concert series with Mavis Fan (范晓萱), alive.cn commissioned two high profile celebrities to forward posts from the official Puma Weibo channel and encourage their fans to check out the concerts.

Sony

In order to create a video promoting the launch of Sony's new XBA headphone line, we organized a street event with celebrity DJ Miss Yellow and actress/model Jeana Ho on the busiest street in Hong Kong, Sai Yeung Choi Street in Mongkok. We also gifted the XBA headphones to Jeana, Miss Yellow and Phat Chan to share via their social media, including Instagram.

Hong Kong Jockey Club

As part of our partnership to program the entertainment over three weeks of 'Fashion Styles the Valley' events at the Happy Valley Racecourse, alive.cn also commissioned a total of 36 artists to attend the events as performers and special guests and share their experience through Weibo and Facebook.

Guests also appeared on weekly segments of 'aliveTV' shot at the venue and shared online and in HKJC's in-house video channels.